CORPORATE
COMMUNICATIONS

At Newgate, we help promote, position and protect corporate brands. We have proven success in building the reputations of businesses and individuals.

We help organisations and corporations, large and small, in active stakeholder engagement. We recognise how important it is for companies to devise and deliver a strong narrative that resonates with a wide range of stakeholders, allowing them to stand out from the crowd.

Tapping on our extensive experience across multiple sectors, we pinpoint emerging trends and help to establish thought-leadership positions for clients, based on content, insight and demonstrable expertise. We harness compelling messages that get people talking about our clients, and sharing their ideas. We encourage the development of content for online platforms to complement traditional solutions, and advise on ways to maximise digital assets and create shareable content.

We are experienced in conducting reputation risk assessments, and are increasingly being commissioned by clients to assess, measure and highlight where they are at risk, and to advise them when and where they have issues.

Newgate has one of the most experienced crisis communications teams in the market, working tirelessly to protect and defend our clients’ reputations.

We have implemented crisis preparedness programmes for our clients, and advised on numerous high profile and sensitive crisis and litigation situations, many under the full glare of public and media scrutiny.

Our consultants include a number of former journalists. We understand the news cycle and what makes a news story, allowing us to prepare our clients for effective media engagement.

We know the local and international media alike, and have strong working relationships with them that enable us to create valuable interactions for our clients, the newsmakers.

FINANCIAL
COMMUNICATIONS

Newgate is often referred to as the go-to communications advisor for capital markets transactions in the region.

Our consultants have deep experience in M&A, IPOs, asset sales, corporate restructurings, and insolvencies in addition to financial calendar reporting for listed companies. Our consultants are recognised as leaders in IPO and M&A work, with an unparalleled track record in Asia dating back to the late 1990s. Over the years, we have tackled some of the largest and most complex deals in the region, spanning a range of friendly and contested situations, across multiple sectors. Please see sectors for a selection of our sector expertise.

We have advised clients across the region on IPOs, placements and rights issues, as well as corporate and sovereign bond offerings, from growth-oriented issuers to distressed restructuring situations. On the M&A front, clients have engaged us for situations ranging from consensual negotiations to highly litigious distressed cross-border disputes, as well as corporate reorganisations designed to strengthen already successful businesses.

We are experienced in ensuring our clients have the necessary tools to manage the sensitivities and complexities of a proxy battle, from a corporate governance and reputational standpoint. We also conduct defence preparedness exercises for clients, making sure that they are fully prepared in the event of a hostile corporate or shareholder attack.

With over fifteen years of experience advising Asia-listed companies on investor relations, our teams are well positioned to help listed companies be fully understood and appropriately valued by investors.

We implement comprehensive communications strategies and financial calendar reporting programmes focused on helping our clients to build and sustain visibility in the capital markets with buy-side and sell-side communities, retail investors and among the financial press.

Our consultants’ experience includes:

• More than 130 M&A and IPO deals with aggregate value of over US$300 billion

• The first ever contested takeover of a Chinese company

• Singapore’s largest-ever IPO

• A third of Singapore’s 40 largest IPOs

• Korea’s largest-ever IPO

• Almost half of all REITs and business trusts listed on the Singapore Exchange

• Asia’s largest corporate debt restructuring

PUBLIC
AFFAIRS

Newgate is experienced in guiding our clients through complex projects with legislative and regulatory dimensions.

Our deep local roots and knowledge of the regional landscape have allowed us to advise numerous clients in positioning their organisations favourably with multiple stakeholders, including government, regulators and trade bodies, as well as with broader communities.

We provide in-depth analysis of current policy and political issues, helping organisations make sense of the shifting political and regulatory agenda and the impact these developments could have on their businesses.

We develop and implement targeted engagement programmes, designed to help organisations to strengthen relationships with the policy influencers who matter most to their organisations, and build a network of supporters who understand their priorities and share their concerns.

Our consultants have significant experience in developing and managing successful issue and policy campaigns. We work closely with our clients to formulate a position and develop messaging on key business issues that is grounded in research,  and resonates with stakeholders.

We are also experienced in supporting clients looking to enter new markets in Asia, and can devise communications programmes focused on research and intelligence, profile raising and stakeholder engagement.